Qualcomm doesn’t want you to call its Snapdragon processors ‘processors’ anymore

Observe, tech essayists: as of toward the beginning of today, Qualcomm's Snapdragon processors are no longer processors. Hereafter, the organization might want you to allude to Snapdragon as a "stage." In a post at the beginning of today, the San Diego-based chip – sorry processor – producer has nitty gritty why it's supplanted one p-word with another. Furthermore, why it supposes you should, as well.

"[Processor] is a word that Qualcomm Technologies has grasped throughout the years with our Snapdragon image, or as we say — our Qualcomm Snapdragon processor," the organization writes in a post, dropping two or three hard Ps to demonstrate a point. "In any case, the word is a deficient portrayal of what the innovation really is, and the arrangements that a huge number of Qualcomm Technologies pioneers have taken a shot at."

The piece goes ahead to clarify that "processor" just isn't satisfactory to portray Snapdragon. Furthermore, it's actual that the part organization is doing a great deal to move with the circumstances, attempting to pack more into its items, as it grasps AR and CR and automatons and adds speedy charging and biometrics to its items. In any case, more than anything, the assumption appears to demonstrate that marking is hard – especially on the off chance that you make the stuff that is inside the stuff that individuals purchase.

Once in a while have organizations possessed the capacity to break out from that case. Intel was an uncommon special case in the 90s, with Intel Inside, a showcasing accomplishment when fixing marking was truly hitting its walk. Keep in mind when individuals began minding what kind of manufactured sweetener they utilized? The 90s were enjoyable.

Qualcomm is maybe a bit nervous. The organization completely trounced the opposition in cell phone chip wars, and has really had a quite solid marking nearness among early adopters who are as worried about their gadget's Snapdragon numbering as there are OS fabricate. Yet, of late an ever increasing number of organizations are hoping to construct contributes house, trying to emerge from the pack.

And after that, obviously, there's the entire hostile to focused clean up that has found the organization inconsistent with Apple and various worldwide overseeing bodies like the FTC. That is the kind of news cycle that will get your in the background mark name saw by a non-techy crowd. Yet, well, you don't need the principal thing potential clients catch wind of you to include a tidy up with the Federal Trade Commission.

Obviously, exchanging the term processor for stage wouldn't change any of that. What's more, in the organization's guard, this is a far subtler change than the millennial-bating, grade school against smoking-style portray introduction that was 2013's "Conceived Mobile" crusade.

Furthermore, hello, there's undeniable value in the second 50% of this news, which drops "Snapdragon" from the organization's entrance level 200 arrangement, picking rather for "Qualcomm Mobile." That qualification can just help increment the reserve of the organization's higher-final results. So great on the organization for that.

Be that as it may, Qualcomm, you have a quite strong marking suggestion in the Snapdragon name on the top of the line. Unless you're hoping to begin assembling your own marked telephones (which is I accept gets raised and shot down in each executive meeting), you've as of now got the consideration of the kind of individuals who buy telephones in view of processor speed.

So grasp the processor, Qualcomm. Live it, cherish it. Be the processor you need to find on the planet. For hell's sake, make processors awesome once more. How's that for a stage?